Soch expands presence in Bengaluru with store in Electronic City

Soch, India’s leading evening and occasion wear brand has expanded its retail presence in the southern city of Bengaluru with the launch of a new store in Electronic City.

The store located at the M5 Ecity Mall spread over an area of over 1200 square feet will house latest collections from the brand including sarees, churidar sets, dresses, kurtas, lehengas, and fusion wear.

Commenting on the new store launch, Vinay Chatlani, co-founder CEO of Soch Apparels Pvt Ltd in a statement said, “The opening of our new store in Bengaluru brings Soch’s signature blend of elegance and style to fashion-forward women in the city. Almost 20 years since our first store in Koramangala, we are grateful for the support of Bengaluru’s style-conscious women and strive to provide an exceptional shopping experience.”

Founded in 2005, Soch currently has over 175 exclusive stores across 70 cities. Additionally, the brand retails through its website, shop-in-shop formats, and major marketplaces like Amazon, Myntra, and Ajio.