Skincare brand Put Simply eyes Rs 2 crore revenue in FY25

Skincare brand Put Simply is targeting a revenue total of Rs 2 crore for the 2025 financial year and plans to widen its product portfolio. The brand is deepening its focus on sensitive skin and has updated its brand visuals to connect with new customer demographics. 

Put Simply aims to harness product diversification for growth, India Retailing reported. The brand’s hero product is currently its ‘Beat the Sun’ sunscreen which is lightweight and offers SPF 50 + protection with new age UVA filters, according to its website. 

The brand specialises in sunscreens, serums, and moisturisers which are skin barrier repairing, dermatologically tested, and sensitive skin friendly, according to its website. Put Simply works with technological enablers including Shopify to run its e-commerce operations. The business also uses Convertway’s services for marketing automation, works with Shiprocket on its logistics, and collaborates with Notion for internal management.

Anirudh Kastia launched Put Simply in 2022 after struggling with acne and found that many products designed to address acne damaged the skin barrier, according to Put Simply’s website. Kastia created the bootstrapped venture to create products he felt were lacking in the market and recently debuted a new brand look for the website, with colourful visuals designed to herald a new direction for the brand.