Skechers taps footballer Isco Alarcón as brand ambassador

Skechers announced on Thursday the signing of Spanish football star Isco Alarcón, currently playing for Real Betis Balompié. 

In this role, Alarcón joins team Skechers and is already competing in the Skechers Razor 1.5 Elite boots. He will also play a key role in Skechers football’s marketing campaigns, further expanding the brand’s reach in Spain and beyond. 

“Isco Alarcón is a great football player with a significant track record at the national level. He’s returning from an injury to his elite-level play, which is the perfect time to officially bring him onto Team Skechers,” said Txerra Díaz, country manager of Skechers Iberia. 

“We believe he fully aligns with the brand’s profile and will help players across Spain and Portugal discover Skechers Football and the signature Comfort That Performs offered by our boots.”

Alarcón has established himself as one of the top midfielders of his generation. His career includes stints with Valencia CF, Málaga CF, and a highly successful period at Real Madrid, where he won five UEFA Champions League titles. 

Since launching its football division at the start of the 2023/24 season with the signing of Bayern Munich striker Harry Kane, Skechers has rapidly expanded its presence in the sport. The Skechers Football range spans three Elite styles for men and women, as well as a line of Academy boots perfect for all levels of play.

Alarcón joins an elite group of footballers in Spain competing in Skechers football boots, including Iker Losada from Celta, Antonio Sánchez from Real Mallorca, and Pere Milla from Espanyol.

Other top-tier athletes wearing Skechers Football boots include Turkish international Baris Alper Yilmaz, West Ham United and Ghana National Team winger Mohammed Kudus, Arsenal and Ukrainian National Team defender Oleksandr Zinchenko, and Nottingham Forest and Swedish National Team forward Anthony Elanga.

“Football and life are played better when you feel comfortable at every step,” said Alarcón. “I’m very excited to be part of the Skechers family in this next chapter in my career.”