Skechers signs Sunil Chhetri as brand ambassador

Skechers has signed Indian national football team captain Sunil Chhetri as its new brand ambassador.

As part of the association, Chhetri will be seen endorsing Skechers football boots in marketing campaigns for the brand across various platforms. Skechers will be launching its football boots in the Indian market in August 2024.

Commenting on the association, Sunil Chhetri in a statement said, “As someone who understands the importance of building and promoting sports in this country, I am excited to collaborate with a brand that empowers individuals to unlock their full potential, both on and off the field. I look forward to helping players and fans across the country discover how amazing this brand will be for our sport.”

Rahul Vira, CEO of Skechers Asia Pvt Ltd added, “We are thrilled that Sunil Chhetri is joining Team Skechers in India. Chhetri’s best-in-class commitment perfectly aligns with our brand values, making him the ideal ambassador to represent our dedication to building sports and performance in the country.”

Skechers retails its performance and lifestyle footwear in India through its e-commerce store and retail stores throughout India.