Skechers partners with NBA, ACG, and BFI on basketball programme

Footwear brand Skechers has partnered with the National Basketball Association, pharmaceutical solutions business ACG, and the Basketball Federation of India for the ACG Jr. NBA programme. Skechers is the official kit partner for the initiative and will provide gear for the participants.

“As elite professionals like Joel Embiid and Julius Randle compete in Skechers Basketball sneakers in the NBA, we are excited to collaborate with the league to bring our footwear and apparel to the next generation of basketball talent,” said Skechers South Asia Private Limited’s CEO and country manager Rahul Vira in a press release. “We look forward to enhancing the game for the ACG Jr. NBA players through innovative, comfortable, and high-quality gear delivering ‘Comfort That Performs’ on the court.  Together, we aim to create a memorable program that not only inspires but also empowers young athletes to reach their full potential.”
 
The ACG Jr. NBA program is a nationwide tournament for the top under 14s basketball players and is the largest school-based basketball programme in the country for boys and girls. The tournaments will kick off on September 24 and take place in locations including Chennai, Mumbai, Aizawl, Delhi, and Kolkata.
 
The collaboration is designed to locally promote youth basketball development. “There is tremendous momentum for basketball and the NBA in India, and our collaboration with ACG, BFI and Skechers will significantly drive participation and improve talent development at the youth level across the country,” said the NBA’s Asia strategy head and India country head Rajah Chaudhry. “Over the past decade, we’ve engaged millions of children through the Jr. NBA program, and we look forward to expanding our development efforts in India alongside our partners and providing more opportunities for boys and girls to play the game and maximize their potential.”