Skechers names Yastika Bhatia as India brand ambassador

Footwear brand Skechers has appointed cricket player Yastika Bhatia as its new brand ambassador for its ‘Performance’ category in India. Bhatia will star in media campaigns for the brand’s Performance and Lifestyle collections and play in Skechers cricket boots, which are set to retail in India from September 30.

“We believe supporting women’s cricket is both important and essential- both as a company that cares about the sport and one that wants to build its presence in India,” said Skechers Asia Private Limited’s CEO Rahul Vira in a press release on September 10. “Yastika Bhatia is the perfect talent to add to the Skechers roster. Yastika’s partnership with Skechers is a reflection of our unwavering commitment to being a leading sportswear brand in India. As we continue to invest in and support the development of sports in the country, Yastika’s talent, dedication, and positive attitude aligns perfectly with Skechers and our ongoing mission to partner with dynamic and inspiring athletes who embody the spirit of perseverance and excellence. We believe her energy and dedication to the sport mirror our brand’s values, and together, we aim to push the boundaries of what’s possible in sportswear.”
 
Bhatia joins a diverse group of athletes who compete in Skechers footwear including Indian footballer Sunil Chhetri and cricketer Ishan Kishan. As the first first female cricket player set to compete in Skechers cricket boots, Bhatia will showcase their performance features and increase brand awareness amongst new demographics.
 
“I’m thrilled to be on board with Skechers,” said Yastika Bhatia. “For the past six months, I’ve been training and playing in Skechers Cricket shoes, and the performance and comfort that the shoes provide has been incredible. They’re truly a game-changer when it comes to footwear. Skechers’ dedication to athletes is something I deeply admire, and I’m looking forward to representing a brand that’s committed to innovation in sportswear. This collaboration feels like a natural fit, and I’m eager to see where this journey takes us.”