Sterling silver jewellery brand Silvostyle has launched its first exclusive brand outlet in Goa. Located in the state’s city of Panjim, the store retails a wide selection of youthful jewellery designs to connect with Gen Z shoppers.
“We are delighted to introduce Silvostyle in Panjim, Goa with our first exclusive brand store which provides a wide range of multifunctional sterling silver jewellery,” said Silvostyle’s vice president of marketing, e-commerce, and CSR Hemant Chavaan in a press release. “With the changing needs of customers and the cultural shift in buying behaviour, we decided to introduce the brand in a market with a vibrant city crowd.”
The new Silvostyle outlet measures 400 square feet and is an addition to Silvostyle’s seven brick-and-mortar stores spread across Maharashtra. The store is also Silvostyle’s first franchise outlet.
Silvostyle’s Goa store has a striking neon yellow and charcoal interior which highlights its focus on young shoppers. The store launched with a promotion offering discounts of up to 40% with the aim of engaging shoppers during the monsoon season.
Both traditional and fusion style jewellery designs feature for everything from occasion to everyday wear. Silvostyle’s collections Derya, Devi, Daysha, GoDark, and LiteMe retail from the store with products including necklaces, bracelets, and rings among others.
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