Skincare brand Wow Skin Science targets Rs 1,000 crore in revenue by the end of the 2026 financial year. The natural beauty brand expects to see double digit growth fuelled by its omni-channel strategy and product development.
Wow Skin Science is confident that its digital-first strategy and Innovation Lab for continued product development will bring its revenue to Rs 1,000 crore in two and a half years, India Retailing reported. The business reported a revenue total of Rs 320 crore in the 2023 financial year and attributed much of its growth to string sales across its network of 40,000 brick-and-mortar retail touch-points across India, which make up a quarter of its total revenue.
“We’ve evolved over time with respect to the needs of our consumer base,”said Wow Skin Science’s co-founder Manish Chowdhary, the Press Trust of India reported. “The international markets are also responding positively to our range of products. There is a heightened sense of personalisation among the self-care community, and with Wow’s unique Activated Naturals, we believe we can be the brand everyone looks up to.”
Wow Skin Science is continuing to invest in product development at its Wow Innovation Lab where it create in-house product formulations. The business reported that the contribution of innovation to its top line has increased five times.
The business is also seeing growth from international markets and was one of the first Indian personal care brands to retail in Walmart in the US. Wow Skin Science plans to forge more partnerships with US retailers to expand its international customer base.
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