Shoppers Stop’s First Citizen Club reaches 10 million members

Fashion and lifestyle retailer Shoppers Stop announced that its ‘First Citizen Club’ rewards club has reached over 10 million members. The business plans to continue to focus on ameliorating its customer experience through its customer engagement strategy.

“We are proud to celebrate this incredible milestone of 10 million First Citizen Club members,” said Shoppers Stop’s customer care associate and chief marketing and communication officer Shwetal Basu in a press release. “It is a testament to the trust and loyalty our customers have placed in us over the years. At Shoppers Stop, we believe in celebrating milestones not just as achievements, but as milestones of a journey shared with our valued customers. We take this opportunity to thank all our First Citizen Club members, for being a part of this success journey by bestowing their love, trust and loyalty upon us.”
 
To celebrate the milestone, Shoppers Stop is offering its Citizen Club members the chance to take part in lucky draws and scratch cards as well as in-store entertainment such as selfie booths, free makeovers, and exclusive brand offers. “It’s nothing less than a festival that Shoppers Stop stores are celebrating,” announced Shoppers Stop in a press release.
 
Shoppers Stop describes its First Citizen Club as “the country’s longest running paid loyalty program”. The club offers privileges and discounts to its members as they shop including priority access to sales and new collections. Club members also receive Birthday offers, exclusive invitations to events, and Shoppers Stop’s ‘Personal Shopper’ service.