Shoppers Stop bolsters North India retail presence with Pitampura launch

Department store chain Shoppers Stop has opened a new fashion and lifestyle outlet in Pitampura to bolster its brick-and-mortar presence in Delhi and offer a range of Indian and international brands, catering to men, women, and children. 

“A Grand Welcome to Shoppers Stop Pitampura,” announced Shoppers Stop on Linkedin, sharing images of the store launch. “We are thrilled to announce the launch of our brand-new store at Pitampura, a vibrant locality known for its rich heritage and community spirit. Named after the historic ‘Pitampura Village’, this neighborhood beautifully blends tradition and modernity– a perfect match for Shoppers Stop’s ethos! Step into your one-stop destination for fashion, beauty, accessories, and much more.”

The new Shoppers Stop location features apparel brands including Vero Moda, Rare Rabbit, Latin Quarter, Only, Jack & Jones, Adidas, Lee Cooper, Skechers, and Puma among others. The store also has a segment dedicated to beauty, housing a selection of Indian and international cosmetics and skincare brands such as Colorbar, Faces Kay Beauty, Maybelline, and L’Oreal.

“From premium brands to exclusive collections, we’re here to redefine your shopping experience,” announced the business. “Join us at Shoppers Stop Pitampura and explore an array of choices designed just for you. Let’s celebrate this new beginning together!” Pitampura is a mainly residential area situated in the northwest of Delhi. 

Shoppers Stop counts 109 department stores across India along with 85 beauty stores for a mix of global brands and its SS Beauty retail concept, India Retailing reported. The business also retails online through its multi-brand e-commerce store.