Sereko partners with Tata 1 mg, Broadway to expand retail footprint

Sereko, a psychodermatology skincare brand has partnered with Tata 1mg and Broadway to expand its retail footprint across the country.

With this partnership, Sereko will open 20 stores in the National Capital Region (NCR) at Tata 1mg and also extend its presence through Broadway, an experiential store initiative led by Vivek Bhiyani.

Sereko expects this expansion to widen its reach and eyeing a 120 percent month-over-month growth through this new retail venture.

Commenting on the partnership, Malvika Jain, founder at Sereko in a statement said, “By partnering with Tata 1mg and Broadway, we are significantly enhancing the accessibility of our innovative skincare products to consumers. We believe that this will not only drive growth but also solidify our brand’s presence in the market allowing us to reach more people and make a greater impact.”

“Moreover, offering consumers the chance to physically experience our products will enrich their overall experience and enable them to fully experience the quality and effectiveness of our products,” she added.

Founded in 2023, Sereko sells its products through its website and e-commerce marketplace like Amazon, Flipkart, Purplle, Myntra, Nykaa among others.