Schwarzkopf Professional has expanded its product line with the launch of Igora Zero Amm, an ammonia-free hair colour line with celebrity Mira Kapoor as the face of the product in India.
The Igora Zero Amm line has been launched in 21 shades including six new varieties. The product has been formulated with phytolipid technology that blends precise pigment mixes with natural micronized oils.
Commenting on the launch, Melissa Hughe, technical head at Schwarzkopf Professional in a statement said, “We’re thrilled to unveil Igora Zero Amm, setting a new standard in ammonia-free hair colour. With Mira Kapoor as our hair muse, we aimed to create a look that embodies her elegant style while prioritizing the integrity of hair. Igora Zero Amm not only delivers intense and long-lasting colour but also ensures a comfortable salon experience with its pleasant, odor-free formulation.”
Mira Kapoor added, “I’m thrilled to be the face of Igora Zero Amm in India. Schwarzkopf Professional has always been my trusted choice for hair colour, blending a legacy of innovation with results I can count on. Igora Zero Amm perfectly aligns with everything I stand for—empowerment, confidence, and sustainability.”
With this association, Schwarzkopf is looking to target a broader audience including both the salon client and at-home colour consumer.
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