Runway show celebrates desi fashion at Riders Ki Bharaat in New Delhi

Shopping destination Omaxe Chowk brought together New Delhi’s motorbike enthusiasts for immersive event ‘Riders Ki Bharaat’ and showcased the latest collections by over seven Indian labels at its runway show. 

Omaxe Chowk collaborated with OCPR Entertainment for the event which began at The Omaxe State in Dwarka and saw more than 800 motorbike riders traverse the city to conclude at Omaxe Chowk, the event organisers announced in a press release. Designed to blend fashion with bike riding and engage the biker subculture, the event also enabled fashion brands to connect with the demographic. 

Following the group bike ride, Omaxe Chowk hosted a runway show with participating labels including Koskii, Manyavar, White Hanger, Chhabra 555, Surya, Odhni, and Perfume Point. Wedding wear featured heavily on the runway with opulent occasion wear looks taking centre stage. 

“Riders Ki Baraat was a unique and thrilling experience,” said Omaxe Group’s executive director Jatin Goel in a press release. “We are committed to curating innovative events that blend entertainment with modern retail, making Omaxe Chowk a premier destination for immersive experiences.”

A number of influencers attended the event including Fashion Rider Divya Sandhu, Simple Arora, and Jaideep Singh and the pageant portion was judged by renowned beauty pageant judge Siddesh Jadhav. Omaxe Chowk held the event as part of its work to mix tradition with modern celebrations.