Ritualistic raises $1 million in funding to fuel expansion plans

Home décor brand Ritualistic has raised $1 million (Rs 8.5 crore) in funding from angel investors Deep Bajaj and Mohit Bajaj to fuel its expansion in the country.

The brand will utilise the funds to diversify its product offerings, expand distribution channels, marketing and customer engagement.

With this investment, Ritualistic aims to reach a wider audience and make deeper inroads in the Indian home décor market.

Additionally, the company aims to collaborate with traditional Indian artisans to create products inspired by Indian art, culture, and craftsmanship.

Commenting on the investment, Deep Bajaj in a statement said, “Ritualistic beautifully captures the essence of Indian traditions while making it relevant for modern homes. We are excited to support the brand’s journey as it scales and brings Indian artistry to a larger audience.”

Shashank Jain, founder of Ritualistic added, “Our mission has always been to celebrate Indian traditions through unique and meaningful products. With this strategic partnership, we are confident that Ritualistic will reach more homes and hearts.”

Founded by husband wife duo of Shashank and Neha Jain, Ritualistic offers a wide range of products, including handcrafted wall plates, spiritual décor, and heritage-inspired essentials.