Renee Cosmetics expands portfolio with launch of Renee Everyday

Renee Cosmetics, a leading beauty and skincare brand has expanded its portfolio with the launch of a new makeup range ‘Renee Everyday’.

The Renee Everyday range includes products such as matte lipsticks, eyeliners, matte liquid lipsticks, eyeshadows, lip glosses, primer, and compacts.

The brand claims that its new range has been specially crafted for Indian skin tones with vitamin C, hyaluronic acid, and SPF.

Renee Cosmetics had recently raised Rs 100 crore ($12 million) to scale its operations, diversify its product portfolio, and expand its omnichannel presence.

Commenting on the launch, Aashka Goradia, co-founder of Renee Cosmetics in a statement said, “We wanted to create a range that not only looks good but feels good on your skin. Renee Everyday offers effortless beauty for all the young women without compromising on your skincare routine.”

“With shades that complement Indian skin tones, formulas and textures perfect for our climate, and nourishing ingredients, we are introducing this range to help you achieve a flawless look quickly and effortlessly,” she added.

Renee Cosmetics new range will be available on its website and major e-commerce platforms such as Amazon, Flipkart, Nykaa, Myntra among others.