Reliance’s Yousta launches apparel store in Lucknow

Reliance Retail’s apparel and accessories brand Yousta has launched a brick-and-mortar store in Lucknow to bolster its presence in North India. The new store is located on Aliganj Road in the city’s Kapoorthala neighbourhood and launched with a ‘Star of Lucknow’ social media promotional campaign.

“You might find us while roaming in the city of Nawabs,” wrote Yousta on Facebook, sharing a video to announce its launch in Lucknow. Opening a store in Lucknow will enable the brand to connect with more shoppers across Uttar Pradesh.
 
Yousta now has an offline presence in 15 Indian states including Maharashtra, Telangana, Andhra Pradesh, Chhattisgarh, and Kerala. The brand’s products are mainly priced below Rs 999.  
 
Yousta, short for ‘You Absolute Star’, retails western style casual wear for men and women inspired by urban style and current trends. Shoppers can browse a selection of Yousta’s summer line in its new Lucknow store, ranging from floral dresses to neutral toned cargo pants.
 
Reliance Industries Limited’s retail arm Reliance Retail launched Yousta in August last year to cater to the growing demand for branded, affordable clothing amongst Gen Z consumers. The brand is expanding with an omni-channel approach and retails online through its direct to customer store as well as on multi-brand platforms including Reliance marketplaces Ajio and JioMart.