Published
September 11, 2024
Reliance Retail Ventures Limited has formed a strategic partnership with Israel-based global apparel, inner wear, and denim manufacturer Delta Galil Industries and launched a 50/50 joint venture for the Indian market.
“Delta Galil’s reputation as a global innovator in intimate apparel and activewear aligns seamlessly with Reliance Retail’s commitment to delivering quality and innovative products to Indian consumers,” said Reliance Retail Ventures Limited’s managing director V Subramaniam in a press release. “Together, we are poised to elevate the consumer offerings in the intimate apparel and activewear segments across our retail platforms.”
Delta Galil Industries manufactures and markets inner wear, activewear, loungewear, and denim for men, women, and children. The partnership with Reliance Retail is designed to create an apparel innovation platform to cater to the needs of the Indian market and expand Delta Galil’s operations in India. Delta Galil will also manufacture products for Reliance’s own apparel brands.
“Reliance Retail is one of the fastest-growing retail companies in the world and we are extremely proud to partner with the company as we look to tap into India’s dynamic consumer market, home to more than 1.4 billion consumers,” said Delta Galil’s CEO Isaac Dabah. “This collaboration will allow us to combine our product design, innovation and manufacturing prowess with Reliance Retail’s extensive retail network and distribution reach, paving the way for accelerated growth of the intimate apparel and activewear categories throughout the country. We look forward to embarking on this journey with Reliance to an initial launch with Delta family lifestyle stores and the Athena brand for men’s and ladies’ intimates, over the next 18 months.”
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