Reliance Consumer Products Ltd acquires personal care brand Velvette

Reliance Consumer Products Limited (RCPL) has strengthened its personal care portfolio with the acquisition of Velvette.

With this acquisition, RCPL will help Velvette scale its operations, technological capabilities, and expand its reach in the Indian market.

The addition of Velvette products to RCPL’s existing portfolio is expected to help them further solidify their position in the affordable segment.

Commenting on the acquisition, Ketan Mody, chief operating officer of RCPL in a statement said, “We are thrilled to welcome Velvette into the Reliance family. Velvette’s incredible legacy of innovation and its pivotal role in making personal care products accessible to millions is truly remarkable. We are excited to build on this legacy, enhance its offerings, and take Velvette to new heights, making it an even more integral part of consumers’ lives.”

Sujatha Rajkumar & Arjun Rajkumar from Velvette added, “We are thrilled to join forces with Reliance Consumer Products and embark on this new chapter for Velvette. RCPL will help breathe new life into Velvette by expanding its reach and bringing the authentic Velvette products to a broader, modern audience.”

Founded by Dr C K Rajkumar, Velvette is known for pioneering the sachet revolution in the FMCG industry in India. It offers a wide variety of personal care and household items at affordable prices.