Reebok to expand golf category

Authentic Brands Group has teamed up with Sports Casuals International (SCI) to expand Reebok’s presence in the golf category. 

As part of the partnership, SCI will design, manufacture, and distribute Reebok-branded performance golf apparel for men and women. The partnership will expand Reebok’s offering to include head-to-toe golf solutions, with Reebok Design Group (RDG), the brand’s global hub for design, development, and innovation, handling golf footwear.

The new apparel collection will emphasize performance-driven technologies and design elements tailored for on-course performance and off-course versatility. The line is expected to combine comfort, functionality, and a modern aesthetic. It will be available at department stores, specialty retailers, and online platforms. 

“Reebok’s re-entry into performance golf is a significant milestone in the brand’s evolution,” said Steve Robaire, executive vice president of Reebok at Authentic. 

“By combining SCI’s unmatched expertise in design and manufacturing with Reebok’s brand DNA, we’re delivering a fresh, disruptive approach to golf performance. This new offering meets the modern golfer’s needs and redefines what they can expect from the game, solidifying Reebok’s position as a leader in the performance golf market.”

Todd Krinsky, Reebok CEO, added, “Golf is undergoing a cultural transformation and Reebok is uniquely positioned to shake up the sport with products that bring performance, style and accessibility to a broader audience. This launch reflects our commitment to diversifying our sport portfolio and serving athletes in new, exciting ways.”

The move follows Reebok’s recent signing of professional golf star Bryson DeChambeau and his LIV Golf team, Crushers GC.

“We are thrilled to partner with an iconic global brand like Reebok as they enter the sport of golf. This partnership combines Reebok’s powerful legacy with SCI’s 30+ years of expertise in apparel commercialization, a perfect fit. We’re immensely proud of the product range we’ve developed together and look forward to seeing it shine both on and off the course,” said Trenton Pfau, chief executive officer at SCI.