Recur Club launches Rs 150 crore fund to scale D2C brands

Debt marketplace Recur Club has launched a Rs 150 crore ($17.4 million) fund to help scale direct-to-consumer (D2C) brands through quick commerce platforms.

The debt marketplace will offer financing options, including cash flow-based loans, revenue-based financing and unsecured term loans for D2C businesses with an annual revenue of over Rs 5 crore.

With this fund, Recur Club will provide D2C brands with working capital required for inventory, marketing and growth on quick commerce platforms.

Commenting on the fund, Eklavya Gupta, co-founder CEO of Recur Club in a statement said, “In recent months, we’ve seen a tripling in demand for debt financing, largely due to the burgeoning quick commerce sector outstripping traditional e-commerce. With more than half of the 300 consumer brands we’ve financed utilising quick commerce platforms, it’s clear that these businesses are primarily investing in scaling inventory to keep pace with consumer demand and employing strategic marketing efforts.”

As part of its broader strategy, Recur Club will provide Rs 2,000 crore in debt financing through Recur Scale and an additional Rs 1,000 crore through Recur Swift to innovative startups.