Ray-Ban continues partnership with Magnetic Fields Festival for 2024 edition (#1683874)

Eyewear brand Ray-Ban has announced the continuation of its partnership with music and arts event Magnetic Fields Festival for its 2024 edition, set to run from December 6 to 8 in Rajasthan, as the brand celebrates 10 years of Magnetic Fields.

“This year, Ray-Ban celebrates 10 years of Magnetic Fields, a milestone that resonates with the brand’s commitment to empowering creativity, individuality, and cultural expression,” announced the brand in a press release. “At the heart of this collaboration lies a shared vision to create an unforgettable experience, blending music, technology, and immersive storytelling.”
 
The announcement marks five years of Ray-Ban’s association with the immersive festival. Magnetic Fields 2024 will take place at Rajasthan’s historic Alsisar Mahal and the ‘Ray-Ban Desert Oasis Stage’ will host music acts including Digging in India & Friends and The Ghost among others.
 
Ray-Ban will run a ‘Ray-Ban Hub’ at the event, designed as an experiential space for festival goers. The segment will include a retail area for number of Ray-Ban’s exclusive collections, including its new ‘Pulse’ line. A ‘Pulse Waves Installation’ will use technology to real-time visual effects by using music to respond to movement and other interactive sessions will run throughout the festival.
 
The brand will finish out the festival with a ‘Ray-Ban Afterparty’ with UK dubstep label Hyperdub. The label’s founder and producer Kode9 will perform with a range of artists to celebrate Hyperdub’s 20th anniversary.