Rare Rabbit opens first ever Rare’z footwear store in Surat

Apparel brand Rare Rabbit has opened its first ever brick-and-mortar store dedicated to footwear under its new brand Rare’z. The exclusive brand outlet launched in Surat’s Rajhans Ornate and retails a wide selection of premium men’s footwear.

“Introducing the first Rare’z Footwear Store, Now Open in our favourite city, Surat at Rajhans Ornate, Parle Point,” announced Rare Rabbit on Facebook. “A store with minimal, clean and linear features with multifunctional visual merchandising elements that are designed to adapt fluidly into our new age sneakers and collection. Central to the space is an innovative ceiling design that channels natural light, inviting a glow that only enhances the details and colours. A rare combination of form and function, that makes our rare’z store an immersive experience for all sneaker enthusiasts. We look forward to welcoming you, Surat!”
 
The store has a monochrome, minimalist style interior with Rare’z’s footwear displayed on floating shelves. The store houses both sneakers and more formal shoes to provide a comprehensive footwear solution. Notable products include metallic silver sneakers with a large monogram ‘R’ and a collection of leather shoes and high-tops named ‘Sauron.’
 
Rare Rabbit is the flagship brand of Radhamani Textiles and the apparel business also runs womenswear brand Rareism and everyday apparel label Articale. In the 2024 financial year, Radhamani Textiles reported a net profit of Rs 75 crore, up from Rs 32 crore in the 2023 fiscal year. The Bengaluru based business also saw its revenue increase by 69% year on year during the financial year.