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Thursday, February 6, 2025

Rare Rabbit increases focus on gifting with exclusive Valentine’s line for men

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February 6, 2025

Men’s apparel brand Rare Rabbit has launched an exclusive line of premium cotton blend shirts to celebrate the upcoming festival of Valentine‘s Day with subtle embroidered details. The launch also increases the label’s focus on gifting. 

A shirt from Rare Rabbit’s Valentine’s line, featuring a hidden embroidered message – Rare Rabbit

“Rare Rabbit, the leading Indian men’s fashion brand from The House of Rare, renowned for its craftsmanship and aesthetic design, introduces two thoughtfully crafted shirts to celebrate the spirit of love this Valentine’s Day,” announced the label in a press release. “The collection encapsulates elegance with a hidden romantic twist, offering fashion-forward men a unique way to express their emotions.”

The Valentine’s Day collection features a selection of button down, semi formal shirts in white and black, each featuring a hidden embroidered message which read “I love you,” found underneath its front buttons. The shirts are also adorned with a small heart embroidered on the cuff, which is designed to symbolise “love carried close to the heart,” according to Rare Rabbit. 

The exclusive collection’s shirts are priced at Rs 3,499 and have launched on Rare Rabbit’s direct to customer website as well as in all of its exclusive brand outlets in India. Rare Rabbit counts stores in cities including Coimbatore, Jammu, Ahmedabad, and Hyderabad and also opened its first ever brick-and-mortar store dedicated to footwear under its brand ‘Rare’z’ in November last year. The exclusive brand outlet launched in Surat’s Rajhans Ornate at Parle Point. 

Rare Rabbit is the flagship brand of Radhamani Textiles and is based in Bengaluru. The apparel business also runs womenswear brand Rareism and everyday apparel label Articale. In the 2024 financial year, Radhamani Textiles reported a net profit of Rs 75 crore, up from Rs 32 crore in the 2023 fiscal year. 

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