Ramraj Cotton signs Abhishek Bachchan as brand ambassador

Ramraj Cotton, an ethnic wear brand has onboarded Bollywood actor Abhishek Bachchan as their new brand ambassador.

The actor will be seen endorsing Ramraj Cotton in upcoming television commercials, posters, and digital campaigns.

With this association, the brand aims to expand its presence and solidify its position in the traditional wear segment.

Commenting on the association, K R Nagarajan, founder chairman of Ramraj Cotton in a statement said, “We are delighted to welcome Abhishek Bachchan to the Ramraj family. His reputation for authenticity and his connection with audiences across the nation make him an outstanding choice for our brand. By joining hands with Abhishek, we aim to bring this essence of Indian heritage closer to the hearts of audiences.”

Abhishek Bachchan added, “It’s a privilege to join hands with a brand like Ramraj Cotton that holds such a strong legacy in Indian wear. Together, we look forward to a future where the charm of Indian tradition becomes a part of everyday wear for modern India, bridging past and present in a way that resonates with today’s audience.”

Ramraj Cotton is known for its ethnic wear collection that includes dhotis, shirts, and kurtas.