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Tuesday, February 11, 2025

Quest Retail appoints Shriti Malhotra as executive chairperson, Rahul Shanker as group CEO

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February 11, 2025

Beauty retail business Quest Retail has promoted Shriti Malhotra from group CEO to the role of executive chairperson. The Gurugram based business has also named Rahul Shanker as its new group CEO. 

One of the brands Quest Retail retails in India is Kylie Cosmetics by Kylie Jenner – Kylie Cosmetics- Facebook

“I am thrilled to join Quest Retail at such an exciting time,” said Rahul Shanker, Indian Retailer Bureau reported. “The company has built a robust brand portfolio and a powerful omni-channel ecosystem that uniquely positions it for accelerated growth. My focus will be on scaling operations, innovating customer experiences, and identifying new opportunities to drive success. I look forward to working with our exceptional team and stakeholders to take Quest Retail to new heights.”

Quest Retail has an extensive portfolio of global beauty and personal care brands which it retails in the Indian market including The Body Shop, Anastasia Beverly Hills, Avon, Kylie Cosmetics, and Max Factor among others along with several Indian brands. Founded in 2003, Quest Retail counts over 250 brick-and-mortar stores for its 12 brands, retails in four countries, and counts over 1,500 employees, according to its website. Quest Retail’s verticals include House of Beauty and Quest Consulting. 

“A company’s true strength lies in the passion of its people, and it has been my privilege to lead Quest Retail to where it stands today,” said Shriti Malhotra. “Rahul’s depth of experience in consumer businesses and his transformational leadership make him the ideal person to drive the company’s next chapter. His appointment is crucial for enhancing our omnichannel capabilities and continuing to solidify our position in the market.”

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