PV Sindhu joins Kiranapro as investor and brand ambassador

Kiranapro, a quick commerce platform has onboarded Indian Badminton player PV Sindhu as an investor and brand ambassador.

The Indian shuttler and Olympic medallist invested an undisclosed amount in Kiranapro’s seed funding round.

Sindhu will be feature in multiple digital and traditional media campaigns to expand Kiranapro’s national presence in the quick commerce sector.

Commenting on the association, Deepak Ravindran, co-founder CEO, Kiranapro in a statement said, “This partnership marks a significant milestone for Kiranapro. PV Sindhu is the embodiment of skill and determination. We have taken on the task of building a nationwide network connecting lakhs of kirana stores to millions of local customers.”

PV Sindhu added, “I’ve always believed in the power of empowerment, and Kiranapro is making a real difference by helping neighbourhood kirana stores embrace technology, unlock new opportunities, and thrive in an increasingly digital world. This goes beyond retail—it’s about transforming the rural economy and contributing to India’s overall development.”

Founded by Deepak Ravindran and Dipankar Sarkar, Kiranapro empowers local Kirana stores and supermarkets with its artificial intelligence technology.