Purplle opens beauty store in HiLite Mall (#1686443)

Multi-brand beauty and personal care retail chain Purplle has opened a brick-and-mortar store in Kozhikode to connect with new customer demographics in Kerala. Located on the ground floor of the city’s HiLite Mall, the store retails both Indian and global labels. 

“Purplle is now open on the Ground Floor at HiLite Mall,” announced the shopping centre on Facebook. “Step into a world of beauty with the finest products crafted to elevate your style and skincare.”

The store has a bold, purple facade in the business’ signature hue and is divided into segments for product categories including Korean beauty, skincare, and colour cosmetics. Brands which feature in the new outlet include DermDoc, Renée, Aqualogica, Maybelline, Faces Canada, and Sugar Cosmetics among others. 

Purplle joins a host of Indian and international fashion, beauty, and lifestyle brands including Nails Beyond, Hamleys, US Polo Assn, Blue M, Al Ameen, Hijabi Souq, and Mokobara. Plus size men’s and women’s apparel brand Big Hello also recently launched an exclusive brand outlet in the mall, the label announced on its Facebook page. 

Purplle was founded in 2011 and is headquartered in Mumbai. The business aims to blend technology with beauty, according to its website. Along with its brick-and-mortar outlets, the business also retails from its e-commerce store.