Puma partners with Athletics Federation of India

Sports brand Puma has signed a multi-year deal with the Athletics Federation of India (AFI) as its official kit sponsor.

With this deal, Puma will exclusively supply performance kits and travel gear to every athlete under AFI representing India at both domestic and international tournaments.

The partnership will see Puma equip over 400 AFI athletes with sports gear comprising of apparel, footwear, & accessories across sporting events except the Olympics, Asian Games and Commonwealth Games.

Commenting on the partnership, Karthik Balagopalan, managing director at Puma India in a statement said, “We are thrilled to partner with the Athletics Federation of India and help our athletes perform at the highest levels in various sporting disciplines across the globe. Together with Athletics Federation of India, we will accelerate this transformative journey in Indian athletics.”

Adille Sumariwalla, president of Athletics Federation of India added, “Our association with Puma represents a significant milestone for India’s athletes. With their high-quality gear, we are not only enhancing the performance of athletes but also creating a culture of excellence within the country’s sporting community.”

The association between Puma and Athletics Federation of India was facilitated by IOS Sports & Entertainment.