Sports brand Puma India has strengthened its roster of brand ambassadors by onboarding cricketers Riyan Parag and Nitish Kumar Reddy to further deepen its connect with Gen Z consumers.
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The cricketers will join Puma’s battery of brand ambassadors in India that include Virat Kohli, Mohammed Shami, Kareena Kapoor Khan, Harmanpreet Kaur, MC Mary Kom, Avani Lakhera, Ibrahim Ali Khan and Shanaya Kapoor.
As part of the association, the duo will promote Puma’s footwear, apparel, athleisure, and accessories through various events and initiatives.
Commenting on the association, Riyan Parag in a statement said, “Joining Puma is an incredible honour. Being part of a brand that champions performance and innovation is truly inspiring. I am excited to represent Puma and hope to motivate young cricketers to follow their passion with the same commitment and enthusiasm that the sports giant embodies.”
Nitish Kumar Reddy added, “The association with Puma is a major milestone for me, and I am eager to represent the sports brand both on and off the field. I believe that together, we can achieve amazing things and inspire the next wave of athletes to follow their dreams with the same passion and commitment.”
Recently, Puma has been solidifying its connect with youth culture in the country by associating with GenZ celebrities to boost sales.
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