Puma launches new global basketball campaign

Puma has launched its first worldwide brand campaign in 10 years, highlighting the sportswear giant’s basketball division.

Dubbed ‘Forever. Faster – See The Game Like We Do,’ the newest campaign ​features Puma Hoops athletes Breanna Stewart, Flau’jae Johnson, Scoot Henderson, LaMelo Ball, and the brand’s most recent signee Tyrese Haliburton, and draws upon each player’s perspective on the game.

The campaign sees each athlete bring their own story and style of play, under the ‘Forever. Faster’ mantra, and 
and looks to establish Puma’s position as a leader in basketball, and boost growth across its basketball business.

“Since the start we’ve always tried to tell the story of basketball through the lens of the player, seeing the game the way they do, both on the court and off the court. This approach has allowed us to connect those unique viewpoints with disruptive product and storytelling – impactful to anyone around the game,” said global head of Puma basketball, Max Staiger.

“This campaign, for the first time, brings together our complete narrative showcasing how Stewie, Melo, Flau’Jae, Scoot, and Tyrese embody the Puma Hoops’ disruptive and inclusive spirit.”

The campaign debuted globally on October 18, and launches across the entire mixed media, including out of home campaigns in New York, Los Angeles, Charlotte, and Miami, as well as across social media, TV and more. 

Puma debuted its first basketball products in 1973, and brought the division back after a nearly two-decade break in 2018. It is looking for its reentry into the category to boost struggling sales growth.

In its most recent trading update in August, the German sportswear maker narrowed its outlook for full-year core profit, sending its shares briefly to 2018 lows, citing higher freight costs, currency headwinds, and continued muted consumer sentiment in China.