Puma India links with Indian Olympic Association as official footwear partner for Paris Olympics

Sportswear brand Puma has partnered with the Indian Olympic Association as its official footwear partner for the Indian contingent at the Paris Olympics. The brand has launched a pan-India campaign featuring athletes including badminton player PV Sindhu.

“Puma is dedicated to empowering athletes to surpass their limits and achieve their full potential,” said Puma India’s managing director Karthik Balagopalan in a press release. “Through our partnership with the Indian Olympic Association, we will provide athletes with best in-class footwear and sports accessories, aiming to support their pursuit of excellence at the Paris Olympics. Additionally, we aim to bring to the fore and recognise the milestones achieved by athletes of our country through this campaign. I hope our efforts to celebrate our champions will not only inspire others to give their best but also encourage many young and aspiring athletes to take up Olympic sports in India.”
 
Following the tie up, 45 out of the total 100 plus Indian athletes at the Paris Olympics comprise the Puma contingent which is the largest sized brand squad in the country this year, according to Puma. Other well-known sports people who feature in Puma’s outdoor campaign ‘See the Game Like We Do’ include gold-medalist hockey goalkeeper PR Sreejesh and javelin thrower Kishore Jena.
 
“Our partnership with Puma is pivotal in our mission to elevate the capabilities of our athletes,” said the Indian Olympic Association’s president and former athlete PT Usha. “Equipped with Puma’s top-quality shoes and accessories, our athletes will be primed to compete at the highest level. The IOA is deeply committed to enhancing India’s medal prospects at the Paris Olympics, and such collaborations are a crucial step towards achieving that goal.”
 
The partnership will see Indian athletes receive podium and travel footwear, trolleys, backpacks, sippers, yoga mats, headbands, wristbands, socks, and towels from Puma. Puma aims to raise brand awareness and celebrate Indian athletes through the partnership.
 
“Puma is proud to be at the forefront when it comes to empowering Indian athletes and celebrating their achievements,” said Puma’s associate director and head of marketing Shreya Sachdev. “This campaign honours the hard work and dedication of our champion players as we stand united in support of them while they take on the world stage. Together, let’s celebrate their journey to success.”