Actor, movie producer, and entrepreneur Priya Atlee has entered the fashion industry with the launch of her new designer clothing brand ‘Red Knot’ for men and women.
The debut collection includes co-ords & shirts for men and sarees, jumpsuits, slit salwar, tiered dresses for women.
The brand aims to cater to a premium segment and plans to expand its reach to designer retailers in the near future.
Commenting on the launch, Priya Atlee in a statement said, “Fashion is an extension of one’s personality and creativity. With ‘Red Knot,’ I wanted to create a brand that resonates with modern individuals who are not afraid to stand out and make a statement. Every piece in this collection reflects my passion for design and my belief in celebrating individuality through fashion.”
The Red Knot collection price range starts at Rs 5,999 ($75) and is available exclusively through its official website.
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