Primark extents partnership with TCS to fuel global growth

Primark, a leading international fashion retailer has extended its partnership with Tata Consultancy Services (TCS) for five years to power its ambitious plans for global growth.

With this expanded partnership, TCS will help transform Primark’s technology operating environment and help reduce time-to-market for the retailer, aligning with its strategies for future growth.

Commenting on the association, Andrew Brothers, chief information officer at Primark in a statement said, “Working with TCS will provide us with the ongoing operational stability and accountability needed to support our business to scale. This will allow us to respond to market trends and customer preferences in a timely manner, ensuring that we continue to deliver quality products at the best value for our customers.”

Shekar Krishnan, head of retail, UK and Europe for TCS added, “The fashion industry is continually modernising its entire value chain-from conceptualisation, to design, to production and retailing with innovation-led initiatives to achieve environmental, social, and governance goals. We’re thrilled to support Primark’s mission to offer affordable fashion for everyone and its global vision for growth.”

TCS set up operations in the UK market nearly 50 years ago and works with over 200 businesses that include British Airways, Virgin Atlantic, Sainsbury’s, Marks & Spencer, Asda, Boots among others.