Premium gear brand Hello eyes Rs 2 crore revenue in FY25

Premium accessories and gear brand Hello is eyeing a revenue total of Rs 2 crore for the 2025 financial year. Specialising in watch straps, the business plans to continue to expand and diversify its product selection for growth. 

Keen to tap into demand for premium accessories, Hello plans to widen its product offering, India Retailing reported. Hello focuses on using indigenous materials ranging from goat suede leather to Sailcloth and FKM rubber, according to its website, and aims to spotlight Indian materials for growth.  

Along with watch straps, Hello also retails accessories including wallets, glasses cases, and gift items as well as its ‘Nomad’s Pouch,’ designed to store essentials on the road. Hello works with Shopify for its e-commerce operations and Razorpay to manage its payments.

“Today, we stand as India’s foremost watch straps brand, complemented by a chic wallet collection, poised to revolutionise the everyday carry space,” announced Hello’s founders on the brand’s website. “Inspired by everyday life, our products merge style, form, and function. While we draw inspiration globally, we are rooted in a luxury tailored for the modern mindset.”

Entrepreneurs Ninad Umargekar, Aditya Jayawant, and Swapneel Thakoor launched Hello in 2022 and the business is currently bootstrapped. Hello’s watch strap products are priced from Rs 1,150 to Rs 3,250.