Prada appoints Silvia Onofri as CEO of Miu Miu brand

Prada has appointed Silvia Onofri as Chief Executive Officer of its Miu Miu brand, the Italian luxury group said on Thursday.

Onofri, former president of outerwear brand Napapijri, with previous executive roles at Bulgari and Bally, will take her new role starting on February 26.

Former Miu Miu CEO Benedetta Petruzzo left the label in September to join Christian Dior Couture.

Miu Miu, the second largest brand in the Prada Group, recorded strong growth in 2024, with sales almost doubling year-on-year in January-September.