Powerlook joined IIT Bombay’s Mood Indigo as official men’s clothing partner

Men’s apparel brand Powerlook joined IIT Bombay’s Mood Indigo 2024 cultural event in Mumbai as its official men’s clothing partner to boost brand visibility among India’s youth and students. 

“What a way to end the year- full of fun, laughter, and young vibes,” announced Powerlook on Facebook, sharing a video of the event. “Powerlook  was thrilled to collaborate with IIT Bombay’s Mood Indigo 2024 event, Asia’s biggest student fest. Where we proudly sponsored the Humour Fest and served as the official men’s clothing partner.”

IIT Bombay’s Mood Indigo 2024 ran from December 24 to 27 and featured live music performances, stand up comedy, talks, and other cultural activities, according to the event’s website. The event’s other sponsors included Union Bank of India, Myntra Fwd, and title sponsor Iqoo. 

“Being surrounded by creativity and incredible talent, it was an unforgettable experience connecting with the vibrant youth of India, who came together from all corners of the country,” announced the label. “The energy, the passion, and the moments we shared were truly inspiring.” 

Powerlook is also focusing on expanding its brick-and-mortar footprint across India and closed out 2024 by opening five new stores across three states. Adding a total of 30,000 square feet of retail space to its portfolio, the outlets launched in locations including Surat, Bengaluru, Vadodara, Ghatkopar.

Amar Pawar and Raghav Pawar launched Powerlook in 2017 in Mumbai. Debuting with a direct to customer e-commerce store, the brand opened its first brick-and-mortar store in 2019.