Powerlook aims for Rs 300 crore GMV in FY25

Menswear brand Powerlook aims to achieve a gross merchandise value of Rs 300 crore in the 2025 financial year. This would be a more than doubling of its GMV for the 2024 fiscal year, which stood at Rs 130 crore.

Along with reporting a year on year increase in both sales and revenue, Powerlook also maintained quarter on quarter growth of between 35% and 40%, ET Bureau reported. The business has attributed its double digit growth to its pricing strategy and repeat customers as well as its social media marketing strategies which include collaborations with Indian influencers.
 
Along with pursuing digital marketing solutions, Powerlook is also expanding its brick-and-mortar footprint to drive growth. The brand launched a new store in Pune at the end of April and announced this Spring that it plans to launch 50 brick-and-mortar outlets across India to reach shoppers across the country.
 
“By prioritising quality products and personalised shopping experiences, the brand continuously endeavours to exceed customer expectations,” said the brand’s co-founder Raghav Pawar, ET Retail reported.
 
Powerlook recently released its summer collection featuring crochet and textured, structured shirts, cargo trousers, and waffle knit textiles, the brand announced on Facebook. With a neutral colour palette and casual style, the line is designed to appeal to both millennial and Gen Z Indian men.