Popxo by MyGlamm named beauty partner for AP Dhillon’s 2024 tour (#1684610)

Popxo by Myglamm, a makeup brand targeted at millennials and Gen Z audience has joined music artist AP Dhillon’s ‘The Brownprint 2024 India Tour’ as the official beauty partner.

As part of this partnership, Popxo will have its beauty booths AP Dhillon’s performance venues that include Mumbai, Delhi, and Chandigarh. It will offer concert-goers complimentary makeovers at its beauty booths.

Commenting on the association, Anika Wadhera, group marketing director at Good Glamm Group in a statement said, “With this collaboration, we’re blending two powerful forms of self-expression: beauty and music. AP Dhillon’s Brownprint Tour is a cultural phenomenon, and Popxo by Myglamm is thrilled to enhance this journey by helping fans channel their inner glam and confidence as they step into the concert vibe.”

“This collaboration highlights Popxo by Myglamm’s focus on beauty and audience engagement, combining creativity and self-expression to enhance the concert experience,” she added.

Popxo by Myglamm retails a wide range of beauty products through its website, app, and e-commerce platforms.