Published
December 3, 2024
Ready-to-wear brand Polite Society has opened its first flagship store in in Mumbai’s Bandra West neighbourhood. The exclusive brand outlet houses the label’s men’s and women’s apparel in a conceptual space.
“We are now officially open,” announced Polite Society on Facebook. “The first Polite Society is here and we cannot wait to share this space with you.” The store is located on 33rd Road and has a glass tile façade and modern interior. Illuminated with a blue light, the store brings to mind a mix between a night club and an art gallery and houses the label’s deconstructed, playful designs.
The store celebrated its launch with a week of exclusive events and customer experiences. Shoppers can browse Polite Society’s new collection ‘Chapter VII’ and its menswear edit at the new outlet.
“Every corner of the store has been designed to reflect Polite Society’s ethos: a balance of simplicity and boldness, with artistic touches that make the space feel intimate yet inspiring,” announced the brand in a press release. “Whether it’s the curated displays or the warm, welcoming vibe, the store invites you to linger, explore, and embrace timeless fashion with a modern twist.”
Polite Society was established in 2020 with the aim of blending art and authenticity into ready-to-wear garments, according to the label. Along with its new flagship store, the brand also retails from its direct to customer e-commerce store.
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