Police Lifestyle names K L Rahul as brand ambassador

Fashion and lifestyle brand Police has announced a two year partnership with cricket player K L Rahul and named him as its brand ambassador for India and the Middle East regions. In his new role at the brand, Rahul stars in Police’s new campaign titled ‘Audacity Wanted.’

“We’re thrilled to announce our collaboration with KL Rahul and present a new way to feel and live the audacity,” announced Police Lifestyle on Facebook. The brand has launched a Police x K L Rahul accessories collection featuring leather goods for men.
 
“Rahul is an embodiment of everything Police stands for- determination, confidence, and an unwavering sense of individuality,” said Police’s parent company the De Rigo Group’s chief marketing officer Barbara De Rigo, India Retailing reported. “The partnership marks another chapter in the brand’s journey to connect with global audiences who seek more than just eyewear- they seek a lifestyle.”
 
Police retails products ranging from accessories and fashion jewellery to eyewear. In India, the label is managed by Tata Group’s Titan Company Limited, which holds the license to retail Police products and distribute them through numerous e-commerce platforms.
 
“Being appointed as the brand ambassador for Police is an exciting opportunity,” said K L Rahul about the partnership. “Together, we aspire to encourage people to embrace their uniqueness and make a statement in every aspect of life.”