Plix onboards Hardik Pandya as brand ambassador

Plix, a direct-to-consumer personal care brand has onboarded Indian cricketer Hardik Pandya as its new brand ambassador for its nutrition and hair product portfolio.

With this association, Plix aims to widen its presence in the Indian market and banking on the cricketer’s pan-India popularity to boost sales of its plant-based products.

Commenting on his association with Plix, Hardik Pandya in a statement said, “Excited to partner with Plix, a brand that focuses on solving real challenges many of us face, especially athletes – balancing fitness goals with sugar cravings. It’s inspiring to see innovative products that truly understand and address everyday health.”

Rishubh Satiya & Akash Zaveri, Plix’s co-founders added, “Our collaboration with Hardik Pandya marks a major milestone for Plix. His energy and commitment to fitness resonate perfectly with our brand’s values. With Hardik at the forefront, we’re thrilled to infuse his dynamic energy into our new campaigns, tackling common issues faced by many Indians, such as curbing cravings and helping in reducing hair loss.”

Plix, a subsidiary of consumer goods giant Marico offers products across multiple categories. It retails through its website and online marketplaces.