Payal Singhal collaborates with Myaraa for hat line

Clothing and accessories brand Payal Singhal has collaborated with personalised hat brand Myaraa by Namrata Lodha. The brands are gearing up to launch a ‘Blossom’ hats collection inspired by fusion style and botanicals.

“As the seasons shuft, let your style blossom with our upcoming hat collection,” announced Myaraa on Facebook on September 4, teasing the product line. “In collaboration with Payal Singhal, we’ve designed pieces that bring a touch of warmth and elegance to your look. Launching soon!”
 
The hat line features a selection of straw visors adorned with tactile floral appliqués in different colours. The line is designed to mix style with sustainability, Elle India reported.
 
Myaraa retails its headwear for women, men, and children from its direct to customer e-commerce store which ships internationally. The brand has also collaborated with New York based designer Kate Stoltz to launch a range of straw hats featuring printed scarves woven through them, according to the brand’s website.
 
Namrata Lodha launched Myaraa aged 52 and the brand has gained customers in 50 countries, according to its website. Lodha was inspired by the wheat farms in her native Madhya Pradesh and seeing agricultural workers fashion accessories from the leftover wheat grass.