P N Gadgil & Sons (PNGS) launches jewellery brand ‘Reva’ to increase accessibility to diamond jewellery

P N Gadgil & Sons has diversified its jewellery offering and launched ‘Reva’ as a new sub-brand to cater to rising demand for affordable and contemporary diamond jewellery. Priced from Rs 10,000, the brand aims to harness Reva to connect with modern shoppers. 

“At PNGS, we have always been committed to blending tradition with innovation,” said PNGS’s chief financial officer and chief operating officer Aditya Modak in a press release. “The launch of Reva signifies our dedication to offering contemporary designs while maintaining the quality and trust that our customers have cherished for over a century.”

Reva is designed to increase accessibility to diamond jewellery, according to P N Gadgil and Sons. The collection mixes glittering stones with gold settings and inspirations from the natural world. The brand also offers customisation options on its jewellery to cater to customers’ tastes. 

P N Gadgil & Sons also recently brought its India store total to 31 with the opening of its latest outlet in Pune’s Talegaon neighbourhood. To celebrate the exclusive brand outlet launch and the new Reva collection, the brand launched a promotion offering up to 100% off on making charges for the line, in time for the festival of Valentine‘s Day. 

Present offline in 23 cities in three Indian states, P N Gadgil & Sons was recently featured on the Fortune 500 India list, ranked at 280th in 2024. The business reported a turnover of Rs 8,500 crore in 2024 and expects to report 12% growth in 2025.