Outhouse launches flagship store in Hyderabad

Jewellery and accessories brand Outhouse has launched a flagship store in Hyderabad. Located in the city’s Banjara Hills, the boutique spans 1,000 square feet and houses jewellery, sunglasses, and handbags.

“The space unfolds with a captivating window display, as an installation of ethereal white amorphous forms, evoking a sense of floating in a weightless atmosphere, drawing you to explore air of curiosity and wonder,” announced Outhouse on Facebook. “We can’t wait for you to visit an enchantery where ‘iconic’ knows no bounds.”
 
The store’s curved lines and warm tones evoke an earthy, fluid feel, complementing the gold tones of its tactile jewellery. With an interior designed to mix art and adornment, the new store offers an immersive retail experience.
 
“The space unfolds into a textural cavern of intrigue, where white ash shelving and terrazzo flooring blend seamlessly with nuanced hues,” announced Outhouse. “The contemporary section radiates warmth through honey yellow and deep tangerine fabrics, artfully intertwined with the elegance of rammed earth and brass, capturing a modernity that resonates with today’s spirit. In every corner of this boutique lies a versatile portrayal of artisanal handcrafted luxury- a celebration of the confluence between artistic expression and high-fashion jewellery, couture, and accessories.”
 
Along with expanding its retail network, Outhouse has added a number of product categories to its core women’s jewellery offering over the years. Earlier in 2024, the label launched a line of luxury pet accessories and launched a luxury handbag line and diversified into men’s jewellery in 2022.
 
Design duo Kaabia and Sasha Grewal launched Outhouse in 2012 and were awarded the Vogue Fashion Fund in 2015. The brand opened its first ever flagship store in 2017 and then unveiled its revamped flagship store in Mumbai’s Phoenix Palladium Mall in 2022. The brand also retails online through its direct to customer e-commerce store.