ONDC subsidiary DigiHaat names Rahul Vij as chief operating officer

The Open Network for Digital Commerce Network’s fully owned subsidiary DigiHaat has named Rahul Vij as its new chief operating officer. In his new role, Vij will be tasked with driving growth on DigiHaat’s e-commerce app.

“We warmly welcome Vij in the company and are enthused to see him in his element,” said DigiHaat’s director Kirshan Agarwal, India Retailing reported. “Owing to his previous experience, he will play an integral role at DigiHaat in promoting a convenient and more accessible user experience for consumers.” 

Vij has previously worked for businesses including Amazon, MagicPin, and Reckitt. The executive has held titles including marketing manager and vice president among others. DigiHaat is a buyer app run by Nirmit Bharat which hosts a wide range of product categories ranging from fashion, home textiles, and personal care goods to groceries, according to its Facebook page. 

“DigiHaat is making significant strides in the digital commerce segment, and I am honored to be a part of this revolution,” said Vij about his new appointment. “With my debut in the company, I look forward to contributing to its growth and building an ecosystem of resilience and efficiency to deliver value to the customers as well as the stakeholders.”