Omi, a specialist in 3D modelling for brand campaigns, raises €13 million

“Making 3D modelling accessible to non-experts” was Hugo Borensztein’s ambition when he launched Omi with his brother Paul in 2020. The entrepreneurs wanted to offer brands a Saas (software as a service) solution that would enable them to create 3D visuals for their campaigns, particularly for social networks, in just a few minutes.

Omi aims to replace the production of product visuals with a solution that is claimed to be faster and less expensive. The project quickly attracted its first investors. Even before its first Series A round, the company, which has 45 employees in Continental Europe and the UK, had attracted €6 million in investment.

These resources enabled it to “integrate specialised generative AI models into its proprietary 3D technology to offer unrivalled creative diversity,” explains the company in a press release.

After supporting the company’s initial developments, Dawn Capital, a British tech fund, decided to lead the first round of funding, which was made official on June 17. Omi has been allocated €13 million. Founders Future and business angels, including Paul Robson, former international chairman of Adobe, also participated in the round.

“By reinvesting today through this pre-emptive Series A, we are renewing our confidence in Hugo, Paul and their teams, who have developed a platform at the convergence of two major mega-trends, namely generative AI and 3D, in a booming market: that of content creation. In effect, they have created the only player capable of fully exploiting these technologies to solve real business challenges,” said Dan Chaplin, partner at Dawn Capital, in the press release.

With this windfall and the support of these investors, Omi, which works in particular with players in the beauty and food sectors on photo and video campaigns, intends to accelerate its international expansion, which currently accounts for 15% of its sales. The company intends to grow in Europe as well as on the American market, and to strengthen its sales and technical teams in order to develop its solutions.