Oakley extents partnership with Rohit Sharma

Oakley, a sports performance eyewear brand has extended its association with cricketer Rohit Sharma for the fifth consecutive year.

With this extension, Sharma will continue to endorse the brand in India through the ‘Be Who You Are’ campaign this year sporting the brand’s eyewear collections Sphaera and Bisphaera.

The campaign aims to connect with the target audience and envelop them in Oakley’s main mission to elevate sports and active lifestyle in India.

Commenting on the partnership, Sahil Jandial, senior brand business manager at Oakley India in a statement said, “At Oakley, we are thrilled to strengthen our partnership with Rohit Sharma and unveil the latest chapter of our ‘Be Who You Are’ campaign. Oakley believes in highlighting both the human side, as well as the sporting side, shining a spotlight not only on the athlete’s talent but also on their role as a leader and positive role model for future generations.”

Rohit Sharma added, “Through the ‘Be Who You Are’ campaign, we aim to inspire the next generation of athletes to embrace their authenticity and pursue their dreams with unwavering self-belief, a mantra that has guided me in my journey.”

Oakley retails through a mix of exclusive brand outlets and in multi-brand outlets across India. The brand also has a presence on major e-commerce marketplaces.