Nykd by Nykaa partners with designer label Jodi Life

Nykd by Nykaa, a lingerie, sleepwear, and athleisure brand from the house of Nykaa has partnered with designer label Jodi Life for a limited-edition collection.

The Jodi Life for Nykd by Nykaa collection consists of co-ord sets, breezy dresses, tees, shorts, pants, and more.

With its collaboration with Nykaa, Jodi Life aims to reach a wider audience and expects the affordability of this collection to boost sales.

Commenting on the collection, Preeti Gupta, business head at Nykd by Nykaa in a statement said, “We are thrilled to announce the biggest collaboration of the summer with Jodi Life. This partnership combines the summer-friendly prints and silhouettes of Jodi with the effortless fashion sensibility of Nykd by Nykaa. Priced innovatively this collaboration makes designer wear fashion more accessible.”

Gauri Verma, founder of Jodi Life added, “We’re excited to take Jodi to a wider audience with this collaboration with Nykd. We’ve developed our signature prints and have focused on handcrafted processes like block printing and screen printing, which is what Jodi is all about.”

The Jodi Life x Nykd by Nykaa priced between Rs 899 ($10) to Rs 2,999 will be available online exclusively at Nykaa Fashion.