Multi-brand beauty retailer Nykaa has recognised its customers’ and jury members’ favourite makeup and personal care products from across 42 categories at its Best in Beauty Awards, ranging from cosmetics to hair care to perfumes among others.
“As we announce the winners of the Nykaa Best in Beauty Awards, we celebrate not only the excellence of these outstanding products but also the trust and loyalty they inspire in consumers,” said Nykaa Beauty’s CEO and executive director Anchit Nayar in a press release. “Nykaa has always been at the centre of shifting consumer trends. We have seen cult-favourites and timeless products quickly becoming beauty staples and at the same time, seen emerging brands creating products that go viral. We look forward to continuing our collaboration with our brand partners who are leading the way in innovation to meet the evolving consumer needs. Congratulations to all winners and for their well-deserved recognition.”
The awards were decided through a two month long voting process which saw close to one lakh votes cast by Nykaa’s customers. The entries were also evaluated by a jury which included Bollywood celebrities Jahnvi Kapoor, celebrity makeup artist Namrata Soni, fashion editor Nandini Bhalla, and content creator and entrepreneur Malvika Sitlani among others.
“We are thrilled to see two of our brands, Innisfree and Laneige, receive the prestigious Nykaa’s Best in Beauty Awards,” said AmorePacific India’s managing director and country head Paul Lee. “We are grateful to Nykaa for this honour which acknowledges our commitment to deliver exceptional beauty experiences around the world. Both of our brands focus majorly on hydration and barrier repair. With Nykaa’s extensive reach across the country including metro as well as Tier 2 and Tier 3 cities, this award will significantly help us expand customers’ awareness and appetite for our brands. We are excited to leverage Nykaa’s vast network to make our brands easily accessible to consumers further enhancing the Korean Beauty presence and position in the Indian beauty market.”
Pixi won the award for best blush while Huda Beauty came out on top for eyeshadow. Clinique’s moisturiser proved to be a consumer favourite as did L’Oréal Paris’ conditioner.
“Thrilled to have received this incredible recognition from Nykaa,” said Kama Ayurveda’s founder and chairman Vivek Sahni. “Winning the Best in Beauty Award in the hair oil category for Kama Ayurveda’s Bringadi Thailam is truly a moment of joy for us… Our partnership with Nykaa has significantly elevated our brand’s visibility and accessibility, allowing us to reach a broader audience of beauty enthusiasts across India.”
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