Nykaa to host its Nykaaland 2.0 festival in October

Beauty retailer Nykaa and Bookmyshow Live, the live entertainment experiential division of Bookmyshow will host the Nykaaland 2.0 event from October 25 to 27 at the Member’s Enclosure, Mahalaxmi Racecourse, Mumbai.

The first edition of the event drew over 15,000 beauty and lifestyle enthusiasts.

Nykaaland 2.0 will have an exclusive masterclass with Sofia Tilbury, global artistry director at Charlotte Tilbury Beauty, makeup maverick Patrick Ta and MAC’s director of makeup artistry, Romero Jennings.

Commenting on the event, Anchit Nayar, executive director CEO of Nykaa Beauty in a statement said, “We’re thrilled to launch the second edition of Nykaaland. The stellar footfall of over 15,000 consumers at our debut was a clear sign of the passion for immersive brand experiences, masterclasses, and thrilling live performances. The incredible response has fuelled our drive to make Nykaaland 2.0 even more interactive and engaging this year.”

Owen Roncon, chief of business live events at Bookmyshow added, “We’re incredibly thankful for the enthusiastic response we experienced at the inaugural edition of Nykaaland, where attendees immersed themselves in a captivating world of beauty. This year, our focus remains on crafting experiences that prioritise our fans and exceed their expectations.”

Some of the brands participating in the event include Charlotte Tilbury, Murad, Huda Beauty, MAC, Clinique, Lakmé, Dove, Maybelline, L’Oréal Paris, L’Oréal Professionnel, Benefit Cosmetics, Sol De Janeiro, Pat McGrath and Anomaly amongst several others.